BA in Marketing | Cedarville University -沙巴体育

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About the BA in Marketing Degree

Why Study Marketing at Cedarville?

Prepare for leadership positions across a range of industries with Cedarville's versatile marketing degree, offered by the Robert W. Plaster School of Business. More than just training for a career, you'll also discover how to make a Gospel impact through your vocation. Marketing can open doors for a variety of roles, but wherever God leads you, you'll be equipped as a servant-hearted, customer-focused professional and an ambassador for Christ. Through core marketing courses like Consumer Behavior, Marketing Research, and Brand Management, you'll graduate ready for the demands of today's dynamic marketplace.

If you're pursuing another major but want to enhance your learning with valuable marketing skills, Cedarville's marketing minor is for you! Open to both business and non-business majors, this minor will equip you with a practical framework of marketing skills and help you infuse a customer-focused approach into your field.

What Sets Cedarville Apart?

Biblical Worldview

The Bible is the authority for research and study in every class you'll take.
Mentoring Christian Faculty

You'll be taught by highly-credentialed professors who want you to succeed.
Top Placement Rates

Our graduates achieve top career and grad school placement rates — 10% above the national average.

Program Overview

Internships — Internships give you real-world experience in the marketing field. Our students have been placed in internships at General Electric, Cardinal Health, Sherwin Williams, C.H. Robinson, Tyndale House Publishers, LexisNexis, Honda, Reynolds and Reynolds, Macy's, Seek Company, Joni and Friends, and Chick-fil-A, among others.

Integrated Business Core (IBC) — Recognized by The Washington Post, this two-semester program allows students to integrate classroom learning with practical business experience. As part of a team, you’ll develop a business plan, obtain financing, market and sell a product, and donate your profits to a local charity.

Student Organizations – You can choose to participate in business-related student organizations like:

Enactus — Enactus is an organization that provides our students the opportunity to make a difference, develop leadership, teamwork, and communication skills through learning, practicing, and teaching the principles of free enterprise.
Student Leadership Team (SLT) — The SLT serves the Robert W. Plaster School of Business by building community among students and faculty, fostering relationships, and planning and executing events and programs.
Women in Business — Women in Business is an organization dedicated to helping women in professions learn more about reaching goals in careers, at home, and in service.

Entrepreneurship and Small Business Practicum — You will partner with students in engineering, industrial design, and other disciplines to create and launch new businesses. The most recent business for this practicum was producing customized electric and traditional wooden bicycles. Marketing faculty members are heavily involved in leading this practicum.

The Pitch

Student entrepreneurs present their business startup ideas to a panel of potential investors as part of the pitch competition.

Four students gathered at table with laptops and notebooks looking at a spreadsheet on TV screen.

From Our Students:

Job and Grad School Placement

Program Faculty

Photo of Jeffrey Haymond

Jeffrey Haymond, PhD

Dean, Robert W. Plaster School of Business; Professor of Economics

Photo of Jon Austin

Jon Austin, PhD

Associate Professor of Marketing

Robert W. Plaster School of Business

Program News

Revolutionizing Skincare: Student Wins “The Pitch” With New App

After years of battling cystic acne and testing countless products with little success, Alex Simons, a junior marketing major at Cedarville University, took matters into her own hands. She created “Skin Safe,” an innovative app that helps users navigate skincare.
Business Preview Day

Cedarville University’s Robert W. Plaster School of Business is building leaders, cultivating communicators and inspiring entrepreneurs.

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